Zummo Machine Installation at Ace Hotel London, Shoreditch!

At Zummo London, we install our commercial juicers in hotels and bars across the capital. We work with a fantastic variety of venues, and their different looks and styles are endlessly fascinating. Ace Hotel London Shoreditch on Shoreditch High Street was a Crowne Plaza hotel until a couple of years ago, when high-end US chain Ace took over and changed it beyond recognition. It’s now a retro-hip, informal, and seriously cool hotel – and possibly has the only hotel restaurant in London that you enter through a flower shop.

Shoreditch is Europe’s hipster capital. Once a working class East End inner city district, home to music halls and birthplace of Barbara Windsor, it’s had such a transformation that “to Shoreditch” something has entered the national lexicon. The old industrial buildings have been converted into bars, hotels, shops, galleries, offices and flats, and the creative industries have moved there en masse. It’s had a bit of a bad press for “gentrification”, particularly over the notorious Cereal Killer Café which came in for a lot of criticism, but this is all rather harsh.  Shoreditch has become a lively, young, artistic part of London, and is developing a great reputation for restaurants and pubs (and there’s a lot more to eat than cereal…).

Ace Hotels is a collection of incredibly hip and retro-vintage-styled US hotels, so Shoreditch seemed the natural home for their first London venture. At Ace Hotel London Shoreditch, fabulous attention has been paid to every vintage and arty detail. Guests can enjoy such retro touches as Rega record players (plus a selection of vinyl) in their rooms; and the rooms and suites are so meticulously designed that they are used for photo shoots.

Ace Hotel London Shoreditch has an impressive range of bars and places to eat. Basement bar Miranda is known for its live music. Relaxed brasserie Hoi Polloi serves hotel guests their breakfasts, and is open all day for gorgeous seasonal British food. The Gallery Bar is a laid back place in the afternoons and livens into a cocktail venue in the evening. Bulldog Edition is a coffee shop located off the hotel’s lobby, popular with locals (particularly for the homemade donuts). Finally, there’s East London Juice Co kitchen, offering a fabulous selection of healthy concoctions.

Of course, freshly squeezed orange juice has a part to play in all these venues, and we recently installed a Zummo Z40 at Ace Hotel London Shoreditch. This hard-working commercial juicer is the perfect choice for a busy hotel, as it’s capable of producing 3 litres of juice in just 60 seconds – that’s a lot of refreshed creatives…! It’s great to see the popularity of quality fresh juices among the young and stylish, whether in cocktails or healthy “elixirs”.

If you run a busy hotel and bar, and are looking for a commercial juicer that can manage both quality and quantity, please get in touch with us at Zummo London. Juicers are free on-loan within the M25, and we can deliver our superior juicing fruits to suit your needs. You need never disappoint your thirsty clientele!